After the Conclave has elected a new Pope, the youngest in history, it is time to define the marketing strategy with which the Vatican will disseminate the new image of His Holiness. But when the photographer in question is given the task of reflecting in a single image the essence of ecstasy, the meeting with the new pontiff will only call into question the role that each one plays in this ceremony: does holiness really exist or are we the ones who, with our devotions, needs and gestures, end up erecting something into an idol?

By La Bombeta